OGeez! Brand Guidelines
As the Creative Director, there were more times than I could count where I needed to deliver art direction as clearly as possible and more often than not, I only had a brief email or Teams conversation to give it.
Obviously, OGeez! Needed a set of brand books, but it wasn't until I had sat in this position and tried many approaches was it before a formalized look & feel could be organized. This is just a small portion of the full book, for company use only, is 50 pages longer and covers every aspect of the brand.